The Spring 2011 issue of MICE Now, published by China Economic Review, has an article written by Jason on China’s MICE industry trends. MICE stands for Meetings, Incentives, Conferences, and Exhibitions/Events.

The article, titled Of MICE and Trends, discusses how China’s MICE industry will develop now that mega-events such as the World Expo 2010 are over. The Chinese government’s recently published macro-economic five-year plan for China is one place that MICE companies can look for new strategic direction:

The 12th Five Year Plan … was officially unveiled in March, and should be required reading for the country’s MICE industry.


The government is keen to close China’s wealth gap, which goes hand-in-hand with narrowing the east-west development divide. Eastern coastal regions have received far more investment and witnessed more economic development in the past three decades, but as attention shifts to boosting consumption in western regions, brands will follow.

Another growth area to focus on, which this blog has written on before, is the employment fair. Specifically, in 2011 job fairs will be in greater abundance and more widely attended as yet another 6 million graduates hop into a frothy market that has quickly recovered from the effects of the GFC.

MICE Now is a print-only publication but can be ordered by contacting CER, and I also recommend their annual MICE publication for those in the industry, the China MICE Guide 2010-2011.

You can download a copy of the article Of MICE and Trends in PDF format here:

Jason Inch pages from MICENOW-2011

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