The Global Times, one of my favorite China newspapers, published a great article about my new book on China’s economy, investing and doing business in China, “China’s Economic Supertrends.” One of the things I like most about the article is the title, “Show me the money : New book that outlines China’s lucrative investment opportunities.”
I believe — though I cannot be certain — that this is a reference to one of my all-time favorite movies, 1996’s “Jerry Macguire” starring Tom Cruise.
This is a movie that means many things to many people. To me, “Jerry Macguire” is a story about breaking away from the cynical corporate world, starting a business on your own and balancing life happiness with work. Early on, of course, Jerry has to confront the paradox that leaving behind the corporate world does not mean being able to avoid the competition and pressure to succeed: Even as an entrepreneur you will still be called upon each and every day to show customers, partners and employees that you are willing to fight for their interests and have the passion and commitment to go the distance. Thus, the “Show me the money!” mantra Rod needed Jerry to shout to keep his business.
Now that I have completed the new book, the time has come to promote it. A common misconception among new authors is that their publishers are going to do a lot of marketing for a book. Far from it! Unless you happen to be seen as an up-and-coming Stephen Covey- or Stephen King-caliber best-selling author, publishers do very little marketing beyond sending out your book to reviewers and getting it listed in the right databases.
That is nothing to sneeze at, of course, but it is far from sufficient for a new author (of which I still consider myself even though this is my second book). Authors have to do speaking events, interviews, guest posts on blogs and just all-out hustle for every possible reader impression.
Which reminds me, I have had a couple of speaking events already in Shanghai, at Shanghai University School of Economics and at the Suzhou Indonesian Students Community Talk 2012. I have many more events coming up in the following weeks and months.
Would you like me to speak at your event? Please get in touch.