Jason has co-written a book on the top business trends to be found in China in the next ten years.  Released in the summer of 2008 during the Beijing Summer Olympics, Supertrends of Future China gives investors, marketers, and China watchers a new perspective on the growing macro-economic and business trends that will drive China forward from 2008 to 2018, the Olympic Decade.

The Shanghai Daily writes, “Supertrends of Future China is a refreshing departure from recent doom and gloom books about China and the global economy.”

For more information about the book, please consult the book’s blog, www.ChinaSupertrends.com, or read about the book below, including a partial table of contents.  Ordering information can be found at the bottom of this page or in the box to the right.

Billion Dollar Business Opportunities for China’s Olympic Decade

Co-written by James K Yuann & Jason Inch

About the Authors


The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors – two experts with decades of experience in Asia and both corporate and entrepreneurial track records – introduce readers to China’s ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China’s Olympic Decade.

This complete book of new China opportunities presents the latest information and analysis from a positive and objective angle, focusing on the potential for business success rather than finger-pointing and fear-mongering. Written by businesspeople for businesspeople, it is an essential book for anybody doing business, investing, or working in China. It will also appeal to general readers interested in China’s social, economic, and environmental development.

Partial Table of Contents:

China, the Land of Mystery: The Good, the Bad, and the Ugly

Part I – China’s Seeds of Growth:
China’s Three Primary Growth Drivers
The Drivers of the Drivers
The Supertrends

Part II – The Business Supertrends:
Value-Adding to Make Better Things, Innovating to Make Things Better
Serving Me: Urbanization and the Service Industry

Part III – The Social Supertrends:
Health, Education, and Leisure: Enjoying Life as a Market of One
Text Me: A Boundaryless Society with Instant Networking

Part IV – The Wealth Supertrends:
Affluencing: China’s Accumulation of Wealth and Influence
Red China Goes Green: Saving Energy, Reducing Pollution

Become a Gloriously Rich Businessperson

Purchase the book online:

The book is scheduled for release before August 2008, you can pre-order now at some of the following online booksellers in your country:


Amazon.com, Blackwell, Barnes & Noble, Books-A-Million, Target


TSO, Amazon.co.uk, Blackwell UK, Global Investor Bookshop


Amazon.ca, Chapters Bookstore and Chapters / Indigo Online






Amazon.co.jp, Kinokuniya. Doumo arigatou.


Krisotomus Books


For global orders not covered above, you can also order via our publisher’s website:

Supertrends of Future China: Billion Dollar Business Opportuniteis for China’s Olympic Decade


Tower.com, Very Clever.

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